E-Commerce: Selling Online and Protecting Your Process

On , In Business Law

In August 2015, Air Canada advertised 10-pack flight passes for $800.  Many consumers thought it looked like a great deal (the passes normally retailed for $8000) and jumped onboard, purchasing the passes. However, the airline later cancelled the orders indicating that a pricing glitch had inadvertently occurred. Earlier in 2015, a mom purchased a play…